Ecommerce heralds the end of Brand Building app for iPhone and iPad

4.4 ( 6704 ratings )

Business Book
Developer: FSpace Publications

1.99 USD

Current version: 1.0.2, last update: 7 years ago
First release : 07 Jan 2010
App size: 1.66 Mb

A discussion on issues with brand building online in the age of ecommerce.

A brief overview of what branding is, the history of internet sites, branding with the start of ecommerce and issues towards ensuring success with branding in the internet paradigm. Central to the discussion is the question of whether Ecommerce heralds the end of Branding Building or are Creatives, Developers and Marketers unable to adapt quickly enough to media convergence, and simply making excuses?